MPI Insights – The Festivalisation of Events – London – 1st November 2018 at the Doubletree by Hilton London Tower

i Oct 22nd No Comments by

How to make Experiential Marketing work at your next Conference or Event.

Experiential Learning, Personalised Events, Designing Experiences are the powerful buzz words in our industry right now.

65% of brands that use it say that it positively correlates with sales

Dust off your traditional event tactics and leave your competitors with Event Envy with ideas from this event.

Experience 3 fun themed different campfires around which our knowledge sharing will be based.  There is no ordinary conference style seating at this event.  Immerse yourself in our knowledge festival and experience “Festivalisation” for yourself.  Walk away with brilliant ideas, more confidence to try them and, having made great contacts.

Experiential experiences allow your customers to connect with your brand in a very powerful way.

If you are on the fence- curious about changing up your conference experience but hesitant.  That is ok.  Come along and join the conversation where our speakers will share stories in a very comfortable environment how you can add a little POP to your event.

If you have been having fun with your events and truly embracing festivalisation and all it brings already to your events – we’d love to hear your story, do join our campfire talks and walk away with even more ideas an inspiration.

Our conversation topics are focused on  :

  • creating experiential experiences & learning
  • audience participation and feeling that it was designed for them
  • having fun while networking naturally
  • practical case studies on how this is achieved
  • space design and the meeting room of the future
  • how this new event style is impacting ROI on events.

.Despite the ever-increasing use of technology in events, personal relationships and face-to-face meetings still take priority

“As the industry evolves and expands, just as meeting organisers must continually evaluate all elements of the meeting experience, operators and suppliers must also ensure they are meeting and anticipating the changing needs of planners,” said IACC’s CEO, Mark Cooper.