From meetings hanging in the air or in the dark to crowdsourcing agenda topics from the audience – the trend for engaging experiential interactive activities within business events is growing fast. Moreover, this growth pattern is set to continue and soon they will feature in most programs.
That is the key finding of new research carried out by MPI Outlook for the IMEX Group.
Looking back over the last three years, 87 per cent of the meeting professionals who responded had seen an increased demand from clients or colleagues to include more experiential activities into their programs, with 29 per cent noticing a significant increase.
Looking ahead, more than two thirds (69 per cent) expect to include experiential elements within meetings and conventions from now on, while a further 16 per cent will start adding them in a year or two. 5 per cent expect to introduce them in three years or more. Only 9 per cent have no plans to include them.
Respondents were also asked to define ‘experiential activities’ in meetings, conventions and events. Summarising the consensus of responses, the overall view and definition is that they are ‘activities that create an opportunity for attendees to use many senses and engage in an event while actively participating in a ‘hands-on’ way.’
Carina Bauer, CEO of the IMEX Group says: “The phenomenal interest and positive responses to C2 International’s Learning Labs, the Live Zone and the many experiential elements of IMEX in Frankfurt this year reinforced our perception of the enthusiasm within the industry for experiential activities. Through our partnerships with C2 International and working with other groups, we’ll certainly be bringing an exciting range of new experiential ideas to IMEX America in October.
“This research quantifies and powerfully emphasizes the significance of this trend in the wider industry.”
Ashfield Meetings & Events, the largest full service event management agency specialising in serving the healthcare sector, has this month welcomed its largest intake of students to its highly successful university placement scheme.
The scheme, now in its seventh year, provides undergraduates with the opportunity to blend their educational theory with vocational insight and experiences through a year-long work placement at the company. It’s gained a reputation for being one of the best in the industry thanks to its global reach, breadth of event types and award-winning training programme.
In March, students from various universities across the UK were invited to Ashfield Meetings & Events’ headquarters in Ashby-de-la-Zouch, to take part in a rigorous assessment process. During their visit, the students gained insight into the business, had a tour of the facilities and participated in group exercises, Q&As and individual presentations.
Seven students were selected for this year’s scheme – the largest intake to date, reflecting both Ashfield’s continued growth and its dedication to training the next generation of event planners. The seven will now join various departments across the company to play integral roles within their subsequent teams.
The students selected were; Emma Preston (Sheffield Hallam University), Nadine Thring (University Of Plymouth), Catriona Dick (Sheffield Hallam University), Jemma Aylesbury (Sheffield Hallam University), Grace Tufnell (Leeds Beckett University) join the agency as Project Administrators whilst Skye Peat (Sheffield Hallam University) joins as a Venue Sourcing Administrator and Ellie Taylor (University Of Lincoln) joins as Junior 3D Designer.
Helen Capelin (Head of Operational Excellence) said “We recognise that although the academic background is important, employees learn vital skills ‘on the job’. Our undergraduates completed a week long induction where they all demonstrated their enthusiasm and eagerness for joining our agency and industry, so we’re very pleased to offer these valuable placements to these lucky candidates.”
“We collaborated with Sheffield Hallam University earlier this year to give students insight into our business and the process of competing for new business in the events industry,” Helen continues. “It was fantastic seeing how engaged and enthused the students were during the project and of course, even more so having them pro-actively apply for a placement year with us.”
In addition to the new recruits, Ashfield Meetings & Events has recently welcomed back previous placement student Rebecca Crabbe as Project Executive. Six others have also returned to full-time permanent roles after completing their university studies since launching the scheme.
Helen Capelin commented: “It is a huge compliment to the company and the scheme to see students re-join our agency after they finish their studies. We’re thrilled Rebecca has returned and we look forward to helping her flourish within our organisation.”
Ashfield Meetings & Events and its sister brand SPARK THINKING continue to place a strong emphasis on connecting and strengthening relationships with academic institutions. Earlier this year, the agency also launched its ‘SPARK Inspo Club’, a joint initiative with a Nottingham-based primary school which aims to encourage the creative confidence of Year 6 pupils.
Helen Capelin adds: “We pride ourselves on delivering flawless meetings and events on a global basis and exposing our know-how to the students will be instrumental to their future careers in event management. But the scheme is also hugely beneficial to us as a business. We encourage our undergraduates to share their recent learnings, new ideas and fresh approaches to event planning, and it’s this that enables us to stay at the cutting edge of the industry for our clients.”
For more information about Ashfield Meetings & Events go to ashfieldmeetings.com
There’s just one week until the doors open on the inaugural Confex Future Focus at Victoria Warehouse in Manchester. The programme is filled with high-profile speakers from some of the UK’s top brands including ITV, Auto Trader and Pernod Ricard, as well as leading experts from across the industry. Make sure you register to attend. You’ll leave armed with the knowledge, insight and ideas to positively impact your future events. Here are just a few of the things you’ll learn at Confex Future Focus:
With sessions on immersive technology, apps, tech trends and gamification there’s plenty to fuel your imagination.
We’ll be putting brands on the spot to find out just what corporate planners really want from their agency and supplier partners to achieve their event goals.
Our experts will share insights from the latest research to uncover what makes attendees tick.
Discover how technology is enhancing the visitor experience at venues.
We’ll reveal how event businesses are overcoming the challenge of operating in an increasingly crowded marketplace and how they are adapting for the future.
Mash Media, organiser of the inaugural Confex Future Focus, has announced TV presenter Kate Thornton as the keynote speaker for the trade event.
Thornton, who has presented high profile programmes including The X Factor, Top of the Pops, Loose Women and The Brit Awards, will take to the stage on Thursday 5 July, day two of the show.
“We are thrilled to announce that Kate Thornton will be our keynote speaker at Confex Future Focus. Kate is powerful addition to an already thought-provoking line up at our new event Confex Future Focus at Victoria Warehouse in Manchester. She will give her experienced insight into how you can make it right even when it’s all going wrong.” commented Simon Farnfield, event director.
Thornton joins an impressive lineup of event industry speakers at the show, from companies including tech giant Cvent, creative engagement group WRG and broadcaster ITV.
Taking its namesake from International Confex, which returns to Olympia London in February 2019, Confex Future Focus aims to highlight the tech, features, topics and trends that will come to define the future of events – from VR and facial recognition to sustainability, security and mental health.
Confex Future Focus will take place on 4-5 July at Victoria Warehouse in Manchester. To find out more about the show or to register to attend visit the Confex Future Focus website.
Register here www.confexfuturefocus.com
The Meetings Show has announced that it will be using the EventReference by RefTech event app for the 2018 event, which takes place on Wednesday 27 and Thursday 28 June at Olympia London. The app is an extension of EventReference – the powerful cloud-based event management platform which is used to handle the diary system and registration for the show.
The app was created last year and trialled at the 2017 event. Following overwhelmingly positive feedback, the app will be available this year for all visitors, hosted buyers and exhibitors to use.
Benefits at a glance:
David Chapple, group event director for The Meetings Show said: “We want to ensure all visitors, hosted buyers and exhibitors get the most out of attending The Meetings Show, and maximise their productive time out of the office – downloading the show’s official app created by RefTech will help greatly with this. The EventReference app shows all the essential show information in one place. It is intuitive, easy to use and doesn’t take up much memory.”
Simon Clayton, chief ideas officer RefTech said: “EventReference has powered The Meetings Show since day one, so when we developed the app last year, it made sense for them to trial it as it seamlessly links with the systems they already use. The EventReference app is simple, easy to use but very powerful – it’s been built to offer an easy and intuitive way to access the essentials that everyone needs when visiting the show.”
Rose Padmore of Opening Doors and Venues visited the show and trialled the app in 2017, she said: “I used the app to access my diary and find speaker sessions. It was simple and easy to use and I could see my whole diary in one screen. It was very useful to have all the essential show information in one place.”
Search for ‘EventReference’ in the Apple App Store or Google Play and chose events code ‘TMS18’.
RefTech will be exhibiting at The Meetings Show on Stand TS26
A ‘cascade of cool’ is how one observer described IMEX in Frankfurt, which took place in May. The IMEX Group values – quality, inspiration and collaboration – really shone throughout the show thanks to the new experiences and developments introduced as well as the sheer amount of business and networking evident on the show floor.
IMEX America, taking place this October, will also offer an enormous range of opportunities to do business, discover new destinations, hotels, services and technologies, learn about the latest ideas and trends and make connections.
The show, taking place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas, is expanding into larger halls this year, giving IMEX partners and exhibitors plenty of room to demonstrate their inventiveness and flex their marketing muscles.
IMEX America is preceded on October 15 by Smart Monday, powered by MPI, when a vast number of meetings professionals arrive in Las Vegas for a day full of professional development events. Association Evening, the Executive Meetings Forum, PCMA Business School and the Association Leadership Forum (created by ASAE) are among the activities which, along with an extensive program of learning arranged by IMEX strategic partner MPI, will provide educational sessions to suit many needs and specific interests.
Registration is free.
HelmsBriscoe, the global leader in meetings procurement and site selection services, recently announced the expansion of their annual United Kingdom autism awareness fundraising event. The event is part of HelmsBriscoe’s corporate social responsibility initiative, “HB Cares”, and aims to raise funds to help young adults with autism gain work experience in the hospitality industry.
The event will be held next month at the iconic Macdonald Manchester Hotel in partnership with Manchester’s Bridgewater Hall community engagement programme, Bridgewater For All. It will bring together HelmsBriscoe Associates and their clients from across the UK and will give suppliers the opportunity to showcase what Northern England has to offer for meetings groups. All donations collected during the event will go to the HB Cares autism work experience project.
This project was founded in 2012 with support from the MPI Foundation. The goal is to provide participants with confidence in the workplace and to educate employers about the benefits of employing someone on the autistic spectrum. So far this year, HB Cares has raised more than £30,000 through supplier donations for this project, which has enabled young people to gain valuable work experience – primarily in the South of the UK. By expanding the project, HB hopes to engage more youth with autism in the North, as well.
“This project has been truly rewarding to support,” said HelmsBriscoe Managing Director, Northern Europe, Carole McKellar. “We are very excited to be able to expand this project geographically to reach a broader range of youth and continue to raise awareness about autism.”
If you are interested in attending this fantastic event, please email Caroline Slater on email@example.com for more information.
MPI UK & Ireland are going to add a jobs board to their website.
MPI members and non-members will be able to add current job vacancies to the site for a nominal fee of £49 plus VAT for member adverts for 3 months and £99 plus VAT for non-member adverts. The job board will also be posted on the MPI monthly newsletter.
For further information or to discuss your requirements contact: firstname.lastname@example.org or call 0121 227 4838
MPI Foundation Cocktails for Charity @ The Meetings Show UK 2018
MPI Foundation are delighted to be putting on a networking event/after party once again at The Meetings Show 2018.
‘Cocktails for Charity’ will take place immediately after the show, on 27th June in the Pillar Room, Olympia from 5.30pm until 8.00pm.
Hosted buyers, visitors and exhibitors alike are welcome to attend the party which will be priced from £20 per ticket with proceeds going to MPI Foundation.
Click here to book your tickets
MPI UK & Ireland have announced that Stagestruck Limited have been awarded a £2,500 grant to support the training of their events assistant apprentice in 2018.
The apprenticeship support scheme provides a grant of up to £2,500 to an event industry business who has employed an apprentice through the new Government-backed Events Assistant Trailblazer standard. The application process was announced at International Confex earlier this year and has received positive interst from industry employers.
The scheme is backed by the MPI Foundation and the grant is made using funds raised at The Meeting Show Post Event Party held in June 2017. The grant includes funding for external training from an accredited provider, annual MPI membership for the apprentice and their mentor, plus registration costs and expenses towards attendance at MPI UK & Ireland’s educational events for one year.
Fundraising for the 2019 apprenticeship grant will continue at the MPI Foundation Cocktails for Charity event, hosted at The Meeting Show 2018. The event takes place in Olympia London’s Pillar Hall from 5.30pm-8pm on Wednesday 27 June. For more details and to buy tickets: https://www.themeetingsshow.com/news-and-insight/show-news-mpi-foundation-cocktails-for-charity