Conversation, collaboration and learning top the agenda at a new event to be launched at IMEX in Frankfurt next year. She Means Business, taking place the day before the show on Monday 14 May, as part of EduMonday, is a new half day conference celebrating the role of women in the industry. Meeting and event strategists – both female and male – are invited to share expertise and learn from inspiring speakers and mentors.
She Means Business, created in partnership with tw tagungswirtschaft magazine, addresses the crucial issues currently faced by women in the meetings and events sector with inspirational speakers sharing their insights and experiences.
Carina Bauer, CEO of IMEX Group, explains: “It has long been noticeable that whilst women are in the majority in the meetings industry, they are in the minority in leadership positions. We want to play our part in highlighting the challenges that women face, but more importantly helping to introduce solutions. The best way to do this is to bring people together for open conversation, collaboration and learning.”