Step into another world with THE LEVEL… at Melia White House..

Step into another world with THE LEVEL… at Melia White House..

i Oct 22nd No Comments by

Introducing our host venue for the Christmas Connect & Vanessa Cotton Scholarship Award on 4 December:

The newly refurbished THE LEVEL lounge at Meliá White House offers all the comfort needed to feel completely at home in the city of London. The sleek marble surfaces are perfectly complemented by the cool blue and burnished orange furnishings, creating a modern yet comfortable environment. Relax and enjoy a coffee on one of the sumptuous armchairs or sample international cuisines from the exclusive THE LEVEL breakfast buffet. The reimagined space incorporates informal workspaces and fast, free WiFi for any business needs, whilst the lounge’s nightly Aperitivo service and relaxed ambiance combine to form the perfect setting to enjoy an evening drink.


Freezin’ for a Reason…

i Oct 22nd No Comments by

The Plunge!

Carole McKellar, the incoming chair for the Global Board of Trustees for the MPI Foundation, and Julie Krüger, Chair of the EMEA Council have pledged to jump in the Antarctic Ocean to raise funds for MPI Foundation.

The dark, frigid water of Antarctic Ocean is calling Carole McKeller and Julie Krüger to take the plunge for a warm cause. The cause being, the MPI Foundation.

The mission? To raise $10,000 for MPI Members who need it most. December 14, let’s all urge Carole and Julie to dive into the depths of their kindness by making a generous donation that says,  “We care oceans about this mission!”

Challenge Goal:

  • $5,000 Gets one to take the plunge
  • $10,000 Gets both to take the plunge


MPI Insights – The Festivalisation of Events – London – 1st November 2018 at the Doubletree by Hilton London Tower

i Oct 22nd No Comments by

How to make Experiential Marketing work at your next Conference or Event.

Experiential Learning, Personalised Events, Designing Experiences are the powerful buzz words in our industry right now.

65% of brands that use it say that it positively correlates with sales

Dust off your traditional event tactics and leave your competitors with Event Envy with ideas from this event.

Experience 3 fun themed different campfires around which our knowledge sharing will be based.  There is no ordinary conference style seating at this event.  Immerse yourself in our knowledge festival and experience “Festivalisation” for yourself.  Walk away with brilliant ideas, more confidence to try them and, having made great contacts.

Experiential experiences allow your customers to connect with your brand in a very powerful way.

If you are on the fence- curious about changing up your conference experience but hesitant.  That is ok.  Come along and join the conversation where our speakers will share stories in a very comfortable environment how you can add a little POP to your event.

If you have been having fun with your events and truly embracing festivalisation and all it brings already to your events – we’d love to hear your story, do join our campfire talks and walk away with even more ideas an inspiration.

Our conversation topics are focused on  :

  • creating experiential experiences & learning
  • audience participation and feeling that it was designed for them
  • having fun while networking naturally
  • practical case studies on how this is achieved
  • space design and the meeting room of the future
  • how this new event style is impacting ROI on events.

.Despite the ever-increasing use of technology in events, personal relationships and face-to-face meetings still take priority

“As the industry evolves and expands, just as meeting organisers must continually evaluate all elements of the meeting experience, operators and suppliers must also ensure they are meeting and anticipating the changing needs of planners,” said IACC’s CEO, Mark Cooper. 

A call to action!

i Oct 22nd No Comments by

Do you know people who can benefit from MPI membership?

The “OUR STRENGTH IS YOU” Chapter acquisition challenge is well under way and we are seeing great results across chapters.   As an added incentive we are now increasing the incentive to $100 OFF!! for new members / $25 off for referring members.  This elevated discount takes effect immediately today!


Here is the revised link with the toolkit outlining all the details of the campaign. Nothing else has changed except the increased new member discount:


The campaign will continue until December 1st and you should continue to use the same code “STRENGTH18”.  Good luck with your recruiting efforts!

Call for Speakers!

i Aug 16th No Comments by

Do you have a relevant and thought provoking message to communicate to the UK & Ireland Events Industry?

If so, we’d love to hear from you.

We are choosing our speaking partners for the year ahead and we would love to hear from you.

Get in touch and we’ll connect with you.          Click here to submit your details.

Ashfield Meetings & Events wins ‘Most Effective Agency Collaboration’ for second year running at International Corporate Event (ICE) Awards

i Jul 24th No Comments by


It’s a win for the second year in a row for full service events management agency Ashfield Meetings & Events, as the healthcare industry meetings specialist celebrates being presented with the award for ‘Most Effective Agency Collaboration’ for ‘SanofiFEST’ – the company day for leading pharmaceutical company, Sanofi UK.

Part of UDG Healthcare, the Ashfield team, led by Account Director Heather Sharp, together with Sanofi’s Meetings & Events Executive, Lorraine Lawrence, were presented with the award at last week’s exciting ceremony at the Design Museum in London. Both commented on how thrilled they were to walk away with such an esteemed accolade for this unique and effective event.

“We collaborated with Ashfield Meetings & Events to deliver our Company Day, and they provided full service project management, including creative, content, production and logistics support,” explains Lorraine Lawrence. “Very early in the planning stages we highlighted that we were looking for a much more innovative event – a departure from the familiar. We wanted to create an environment that would inspire our employees to step outside their comfort zone and feel and act differently.”

Collaborating closely on how this might be done, following a series of working events a Sanofi Festival was conceptualised – ‘SanofiFEST.’

On the day, over 700 delegates arrived at the Beaumont Estate in Windsor to be greeted by an entrance lined with teardrop flags, colourful directional signage, bunting and obligatory festoon lights leading up to food trucks, retro camper vans and 4 large-scale impressive tent structures. Stilt walkers, acrobats and jugglers brought smiles to delegate faces and ensured there would be no mistaking the sort of day that lay ahead!

“This was a company day like no other,” adds Ashfield Account Director, Heather Sharp. “Delegates were able to hear and understand the direction of the business from senior leaders in the morning, and through activities that included circus skills, tent-building and a game to collect items for care packs for homeless people, they got to experience the values of the business – teamwork, courage, respect and integrity.”

Commended for the superiority of their award entry and ‘showing the impact of the content with some amazing ROI statistics’, the ICE judges decided unanimously that Ashfield and Sanofi should be the worthy winners.

“They quoted both the passion that drove them forward, but also made clear reference to the requirement for a ‘legacy.’ This was obviously not just a single event but there was a need for a lasting impression, reaching long after the conference,” said Adrian Evans, Director of Conference and Live Events for The NEC who both judged and sponsored the category.

Thrilled to achieve such recognition from ICE, Lorraine Lawrence summed up the success for both Ashfield and Sanofi.

“This was a true partnership and the result was a unique event that will resonate with our staff for the foreseeable future.”

For more information on how Ashfield delivers meetings and live events with certainty and impact, log on to

Inspo Club’ aims to ‘SPARK THINKING’ of Year 6 pupils in new primary school partnership

i Apr 30th No Comments by

SPARK THINKING – the global events and communications agency – has launched a joint initiative with a Nottingham-based primary school which aims to encourage the creative confidence of Year 6 pupils.

‘Inspo Club’ is a new-concept lunchtime club for children in their final year at Radcliffe on Trent Junior School, and is the brain-child of SPARK THINKING’s Head of Global Sales Support, Janina Monaghan, who describes it as ‘a place where they can unleash their creativity, collaborate with others and have fun!’

Year 6s will get the chance to talk about creativity and what it means to them, explore new technology, look at where ideas come from, bringing them to life through play, and generally be curious about the world around them!

“At SPARK THINKING, we place great emphasis on the benefits of thinking creatively, and continually encourage our staff to do this through initiatives and rituals designed to spark their imagination,” explains Janina. “I’m inspired every day by the talented people I work with and I want to be able to share what I learn – what better audience than the next generation?”

It was through one of these initiatives – SPARK Shorts, a lunchtime workshop where employees are encouraged to share creative experiences, hobbies or ideas with their colleagues – that Janina was inspired to take SPARK Shorts on tour into the classroom.

“Bringing SPARK Shorts on tour into a school in the form of ‘Inspo Club’ seemed a natural step, as it’s a way we, as a business can share our experiences and support young people,” says Janina. “But I’m confident we’ll gain as much, if not more, from the children themselves.”

Head teacher of Radcliffe on Trent Junior School, Clare Allsopp, shares Janina’s belief in the power of the children’s limitless imaginations.

“Children have a natural creativity and enquiring minds, which if encouraged and retained, will benefit their future careers and indeed their lives in immeasurable ways,” says head teacher Clare Allsopp.

SPARK THINKING’s Inspo Club will run for 6-weeks and will introduce the children to a broad spectrum of topics. To find out more about the pupils’ learning journey, go to or search for #SPARKInspo on Twitter and Instagram.

To find out more about the pupils’ learning journey, go to  or search for #SPARKInspo on Twitter and Instagram.

5 Ways You Should Be Using Music at Your Event

i Sep 27th No Comments by

SongDivision CEO, Andy Sharpe partnered with the Event Manager Blog to present ‘5 Ways You Should Be Using Music at Your Event’. Full of great advice backed by science, Andy shares tips on improving your event with music that won’t cost you a cent, but will have a significant impact.  Check it out at 

For further information on SongDivision, visit

A decade of success for Manchester Central

i May 30th No Comments by

Manchester Central is celebrating a decade of success since the venue rebranded.

The building originally served as a passenger rail station before reopening as the city’s dedicated exhibition venue in 1986; Manchester International Convention Centre was added in 2001 before the two venues were combined and renamed as Manchester Central in 2007.

Angie Robinson, outgoing CEO of Manchester Central, said: “It has been a truly successful decade for Manchester Central. Our financial results for 2016 were the strongest they’ve ever been, putting our experienced team of professionals in the prime position to further enhance Manchester Central’s offer throughout the next 10 years and continue to lead the industry.”

The venue is sharing highlights of the last 10 years using #MC10 on Twitter and Instagram.

Angie will be retiring from full-time employment in June and Shaun Hinds will take on the role of CEO at Manchester Central next month.

Introducing the 2016-17 Board of Directors

i Jul 6th No Comments by

The new MPI UK & Ireland board of directors is announced and starting their 2016-17 board (slate year) on 1 July 2016. The calendar of chapter events for the year promises a mix of educational and networking events.

Chapter President will be president Jane Baker (Commercial Director, 2Heads). Richard Parker (Healthcare American Express M&E) continues his board involvement as Past President.

Jane Baker comments: “The year ahead promises to be a very exciting one for MPI. As a result of membership feedback, we have a number of new global and local initiatives on track to launch in the coming months that will offer flexibility and added value for MPI members. The new UK & Ireland board includes 10 experienced industry professionals who will lead these developments. Additionally, this year’s board has a 50/50 gender split ensuring our leadership team reflects the fantastic diversity of the UK & Ireland events industry”.

Deborah Kelly, Business Development Manager, UK for London & Partners and newly appointed VP Communications for MPI, said: “We all have a part to play in developing our industry and making it even greater. I am grateful to be given the opportunity to contribute to the UK and Ireland Chapter of MPI and I look forward to working with all the board members to promote MPI’s activity to our members.”

The full board structure is detailed below and will be effective as of 1 July 2016.

  • President – Jane Baker, 2Heads
  • Past President – Richard Parker, American Express M&E
  • VP Education –Jackie Mulligan, UK Centre for Events Management
  • Deputy VP Education – Sue Massey, Grass Roots Meetings & Events
  • VP Finance – Tarquin Scadding-Hunt, MD Group
  • VP Communications – Deborah Kelly, London & Partners
  • VP Membership – Richard Allchild, IMEX Group
  • Deputy VP Membership – Adam Said, TFI Group
  • Deputy VP Communications – Judy Elvey, Cvent
  • Chapter Manager – Hamish Reid, Cordate Solutions