Experiential activities in meetings – there’s much more to come, according to MPI / IMEX research

Experiential activities in meetings – there’s much more to come, according to MPI / IMEX research

i Jul 24th No Comments by

From meetings hanging in the air or in the dark to crowdsourcing agenda topics from the audience – the trend for engaging experiential interactive activities within business events is growing fast. Moreover, this growth pattern is set to continue and soon they will feature in most programs.

That is the key finding of new research carried out by MPI Outlook for the IMEX Group.

Looking back over the last three years, 87 per cent of the meeting professionals who responded had seen an increased demand from clients or colleagues to include more experiential activities into their programs, with 29 per cent noticing a significant increase.

Looking ahead, more than two thirds (69 per cent) expect to include experiential elements within meetings and conventions from now on, while a further 16 per cent will start adding them in a year or two. 5 per cent expect to introduce them in three years or more. Only 9 per cent have no plans to include them.

Respondents were also asked to define ‘experiential activities’ in meetings, conventions and events. Summarising the consensus of responses, the overall view and definition is that they are ‘activities that create an opportunity for attendees to use many senses and engage in an event while actively participating in a ‘hands-on’ way.’

Carina Bauer, CEO of the IMEX Group says: “The phenomenal interest and positive responses to C2 International’s Learning Labs, the Live Zone and the many experiential elements of IMEX in Frankfurt this year reinforced our perception of the enthusiasm within the industry for experiential activities. Through our partnerships with C2 International and working with other groups, we’ll certainly be bringing an exciting range of new experiential ideas to IMEX America in October.

“This research quantifies and powerfully emphasizes the significance of this trend in the wider industry.”

Official MPI Research – The State of Event Apps

i Jul 8th No Comments by

MPI Report Cover63% of planners are currently using mobile apps at events.

Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.

The full report covers the data included in a survey of event professionals, answers questions around why some planners don’t adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.

Download Your Copy

What is the Buying Power of MPI U.S. Planners for Europe?

i Dec 1st No Comments by

On November 21st, Mrs Olimpia Ponno MPI Italia Chapters’ President, organized a half day seminar in Bologna: “Encounter with the U.S. meeting & incentive market – Analysis, trends and prospectives for the Emilia Romagna Region”. This study commissioned by the Emilia Romagna Tourism Authority was developed by Mr Christian Savelli, MPI – Sr. Director Business Intelligence & Research and based on MPI data about the US outbound market.

Key trends for Europe

The study shows that more than 1.570 MPI US planners book events in Europe and represent a total buying power of over 4.2 billions euros!

Top four MPI’s Chapters for outbound events to Europe are: Chigago, North California, New York and Washington DC with an estimated buying power of more than 1 Billion Euros!

The top five countries booked are: United Kingdom followed by France, Germany, Spain and Italy

The most used property types are: Downtown Hotels, Resorts properties and Congress Centers

Key trends for Italy

More than 1.000 MPI’s planners book Italy and incentives & client events are the main meeting type planned in Italy.

Italy has a higher dependence on third party/independent planners than for other region of Europe.

Chicago, North California and New York are the top three MPI Chapters with Planners booking Italy for an estimated buying power of almost 900 Million Euros.

MPI Meetings Outlook – 2014 Fall Edition

i Nov 12th No Comments by

Increasing costs for services across the meeting and event spectrum in concert with only slight budgetary growth is setting up a more challenging year ahead.

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Meetings Outlook is future-focused data, which will help you identify new trends and innovations on the horizon—allowing you to budget and plan accordingly and ensuring you have a strong foundation for building sound strategies and keeping your business on the path to success.

Our research team studies the survey data from our Business Research Panel and sets the tone for the key focus of each edition, and our publications team then develops the editorial angles and creates a narrative that is rich and robust. As a quarterly, Meetings Outlook can detect changes in the environment because of such a wide audience. Sometimes it does take time to see the trends taking shape, but the report is able to more quickly detect those trends.

We hope you enjoy reading Meetings Outlook.
Past Issues of Meetings Outlook
Summer 2014
Spring 2014
Winter 2014

MPI Global Shares Strategic Meetings Management Reasearch

i Aug 25th No Comments by

Traditional SMM programs ensure cost-effective meetings, but there remains a need for SMM to drive profitable results. MPI seeks to find answers and solutions to address and advance current SMM program structures. In its future research on this topic, MPI will complement the work of the Global Business Travel Association (GBTA) and provide research-driven and validated content to move strategic meetings forward.  

Find out more  http://www.mpiweb.org/portal/research/smm/smmresearch?source=home

MPI Meetings Outlook – 2014 Summer Edition

i Aug 13th No Comments by

Doing more with less remains a major pain point and the latest research suggests one reason why: Meetings overall are expected to grow, with virtual meetings to develop at twice the rate of face-to-face meetings, but budgets aren’t keeping pace.

Meetings Outlook is future-focused data, which will help you identify new trends and innovations on the horizon—allowing you to budget and plan accordingly and ensuring you have a strong foundation for building sound strategies and keeping your business on the path to success.

Many of our members wanted to do more than just use the research; they wanted to participate in it as well. We have created a formula that will allow all MPI members to participate in the Meetings Outlook survey on a rotating quarterly basis—each member will receive a survey once per year asking their opinions on the future of the meeting and event industry.

Our research team studies the survey data from our member panel and sets the tone for the key focus of each edition, and our publications team then develops the editorial angles and creates a narrative that is rich and robust. As a quarterly, Meetings Outlookcan detect changes in in the environment because of such a wide audience. Sometimes it does take time to see the trends taking shape, but the report is able to more quickly detect those trends.

Meetings Outlook evolved from the bi-monthly Business Barometer. In keeping with the redesign of our member magazine, a key emphasis was to humanize the story through our members’ voices. The content has a greater sense of urgency, information in real time with real voices.

Download the latest edition of MPI’s Meetings Outlook