We’re delighted to introduce you to the Board of MPI UK& Ireland for 2018/2019 who bring a wealth of expertise and experience and am sure will be a great success.
l-r front row: Ciara Feely, Judy Elvey, Richard Allchild, Susan Arslan, Darren Wright, Felix Goblet
l-r back row: Ruth Robinson, Jane Baker, Catherine Trevor, Leo Platt
It’s a win for the second year in a row for full service events management agency Ashfield Meetings & Events, as the healthcare industry meetings specialist celebrates being presented with the award for ‘Most Effective Agency Collaboration’ for ‘SanofiFEST’ – the company day for leading pharmaceutical company, Sanofi UK.
Part of UDG Healthcare, the Ashfield team, led by Account Director Heather Sharp, together with Sanofi’s Meetings & Events Executive, Lorraine Lawrence, were presented with the award at last week’s exciting ceremony at the Design Museum in London. Both commented on how thrilled they were to walk away with such an esteemed accolade for this unique and effective event.
“We collaborated with Ashfield Meetings & Events to deliver our Company Day, and they provided full service project management, including creative, content, production and logistics support,” explains Lorraine Lawrence. “Very early in the planning stages we highlighted that we were looking for a much more innovative event – a departure from the familiar. We wanted to create an environment that would inspire our employees to step outside their comfort zone and feel and act differently.”
Collaborating closely on how this might be done, following a series of working events a Sanofi Festival was conceptualised – ‘SanofiFEST.’
On the day, over 700 delegates arrived at the Beaumont Estate in Windsor to be greeted by an entrance lined with teardrop flags, colourful directional signage, bunting and obligatory festoon lights leading up to food trucks, retro camper vans and 4 large-scale impressive tent structures. Stilt walkers, acrobats and jugglers brought smiles to delegate faces and ensured there would be no mistaking the sort of day that lay ahead!
“This was a company day like no other,” adds Ashfield Account Director, Heather Sharp. “Delegates were able to hear and understand the direction of the business from senior leaders in the morning, and through activities that included circus skills, tent-building and a game to collect items for care packs for homeless people, they got to experience the values of the business – teamwork, courage, respect and integrity.”
Commended for the superiority of their award entry and ‘showing the impact of the content with some amazing ROI statistics’, the ICE judges decided unanimously that Ashfield and Sanofi should be the worthy winners.
“They quoted both the passion that drove them forward, but also made clear reference to the requirement for a ‘legacy.’ This was obviously not just a single event but there was a need for a lasting impression, reaching long after the conference,” said Adrian Evans, Director of Conference and Live Events for The NEC who both judged and sponsored the category.
Thrilled to achieve such recognition from ICE, Lorraine Lawrence summed up the success for both Ashfield and Sanofi.
“This was a true partnership and the result was a unique event that will resonate with our staff for the foreseeable future.”
For more information on how Ashfield delivers meetings and live events with certainty and impact, log on to www.ashfieldmeetings.com
Event technology conference moves to larger venue after sell-out success last year
LONDON – Cvent, Inc., a market leader in meetings, events, and hospitality technology, is set to welcome hundreds of industry professionals to the second annual Cvent CONNECT Europe conference. Following the sell-out success of the inaugural event in 2017, the conference will nearly double in size and will be hosted at the Business Design Centre in London, 1st – 2nd October 2018. Cvent also announced that Laura Schwartz, former Director of Events at the White House during the Clinton administration, will be the keynote speaker at this year’s event.
Cvent CONNECT Europe will provide attendees with more than 50 educational sessions covering the latest industry trends and best practices in addition to offering a hands-on experience in the Innovation Pavilion where Cvent’s latest product enhancements and innovations will be showcased in a live-demonstration setting.
The Power of Live
The theme of this year’s conference is “The Power of Live” which will focus in on the positive impact that live events have on the business world. The conference will offer joint sessions for both event and hospitality professionals to enable further networking opportunities among attendees and will also feature a Supplier Showcase to connect event organisers with top venues and destinations.
As the former White House Director of Events, Laura Schwartz created events that represented a nation and inspired the world. At just 19, she arrived at the White House with no political connections and volunteered answering phones in the press office, quickly climbing her way up the ranks as a Staff Assistant, the Midwest Press Secretary, the Director of Television and ultimately the White House Director of Events. As the keynote speaker, Laura Schwartz will share the secrets to building powerful, effective partnerships through live events.
“We had very powerful positive feedback on the quality of content and networking that took place at the inaugural Cvent CONNECT Europe last year,” said David Chalmers, Senior Marketing Director, Cvent Europe. “As a result, we are taking our event to the next level with more industry expert speakers, enhanced networking opportunities, and additional sessions dedicated to hands-on training across the Cvent platform. We are looking forward to another incredible conference in October.”
“Last year, more than 450 meetings, events and hospitality professionals gathered at Cvent CONNECT Europe, and now we are planning an event for nearly double that number,” said Patrick Smith, Chief Marketing Officer of Cvent. “The increase in attendance speaks to the value that Cvent CONNECT delivers. It’s a can’t-miss opportunity for our attendees to learn how to harness the true power of events to meet their organizational goals.”
To register or to learn more about Cvent CONNECT Europe, please visit the Cvent CONNECT Europe website.
New MPI UK&I Chapter VP for Communications, Susan Arslan from HelmsBriscoe, presented a workshop on Education/Industry Partnership Working at the Association for Events Management Education (AEME) Conference this week.
The Conference was attended by Events Management academic and research staff from the UK and Europe, and much discussion took place during the day about how Universities and Industry could work together better. Examples of impactful partnership working that was suggested included more Industry practitioner input to the student learning experience, I.e. simply talking to students about what we do, offering placement opportunities for undergraduates; and Universities sharing their research more widely, making their work and publications accessible, so we in the industry can learn from their findings!
As HelmsBriscoe ARVP for UK Graduate recruitment, Susan was particularly interested to network with academic staff and learn how HelmsBriscoe can contribute to the education of future industry professionals, at the same time spreading awareness of HelmsBriscoe as a career choice. She took the opportunity to talk about MPI and the benefits of membership for both students and faculty, promoting our MPI Foundation sponsorships and Vanessa Cotton Scholarship prizes.
From meetings hanging in the air or in the dark to crowdsourcing agenda topics from the audience – the trend for engaging experiential interactive activities within business events is growing fast. Moreover, this growth pattern is set to continue and soon they will feature in most programs.
That is the key finding of new research carried out by MPI Outlook for the IMEX Group.
Looking back over the last three years, 87 per cent of the meeting professionals who responded had seen an increased demand from clients or colleagues to include more experiential activities into their programs, with 29 per cent noticing a significant increase.
Looking ahead, more than two thirds (69 per cent) expect to include experiential elements within meetings and conventions from now on, while a further 16 per cent will start adding them in a year or two. 5 per cent expect to introduce them in three years or more. Only 9 per cent have no plans to include them.
Respondents were also asked to define ‘experiential activities’ in meetings, conventions and events. Summarising the consensus of responses, the overall view and definition is that they are ‘activities that create an opportunity for attendees to use many senses and engage in an event while actively participating in a ‘hands-on’ way.’
Carina Bauer, CEO of the IMEX Group says: “The phenomenal interest and positive responses to C2 International’s Learning Labs, the Live Zone and the many experiential elements of IMEX in Frankfurt this year reinforced our perception of the enthusiasm within the industry for experiential activities. Through our partnerships with C2 International and working with other groups, we’ll certainly be bringing an exciting range of new experiential ideas to IMEX America in October.
“This research quantifies and powerfully emphasizes the significance of this trend in the wider industry.”
Ashfield Meetings & Events, the largest full service event management agency specialising in serving the healthcare sector, has this month welcomed its largest intake of students to its highly successful university placement scheme.
The scheme, now in its seventh year, provides undergraduates with the opportunity to blend their educational theory with vocational insight and experiences through a year-long work placement at the company. It’s gained a reputation for being one of the best in the industry thanks to its global reach, breadth of event types and award-winning training programme.
In March, students from various universities across the UK were invited to Ashfield Meetings & Events’ headquarters in Ashby-de-la-Zouch, to take part in a rigorous assessment process. During their visit, the students gained insight into the business, had a tour of the facilities and participated in group exercises, Q&As and individual presentations.
Seven students were selected for this year’s scheme – the largest intake to date, reflecting both Ashfield’s continued growth and its dedication to training the next generation of event planners. The seven will now join various departments across the company to play integral roles within their subsequent teams.
The students selected were; Emma Preston (Sheffield Hallam University), Nadine Thring (University Of Plymouth), Catriona Dick (Sheffield Hallam University), Jemma Aylesbury (Sheffield Hallam University), Grace Tufnell (Leeds Beckett University) join the agency as Project Administrators whilst Skye Peat (Sheffield Hallam University) joins as a Venue Sourcing Administrator and Ellie Taylor (University Of Lincoln) joins as Junior 3D Designer.
Helen Capelin (Head of Operational Excellence) said “We recognise that although the academic background is important, employees learn vital skills ‘on the job’. Our undergraduates completed a week long induction where they all demonstrated their enthusiasm and eagerness for joining our agency and industry, so we’re very pleased to offer these valuable placements to these lucky candidates.”
“We collaborated with Sheffield Hallam University earlier this year to give students insight into our business and the process of competing for new business in the events industry,” Helen continues. “It was fantastic seeing how engaged and enthused the students were during the project and of course, even more so having them pro-actively apply for a placement year with us.”
In addition to the new recruits, Ashfield Meetings & Events has recently welcomed back previous placement student Rebecca Crabbe as Project Executive. Six others have also returned to full-time permanent roles after completing their university studies since launching the scheme.
Helen Capelin commented: “It is a huge compliment to the company and the scheme to see students re-join our agency after they finish their studies. We’re thrilled Rebecca has returned and we look forward to helping her flourish within our organisation.”
Ashfield Meetings & Events and its sister brand SPARK THINKING continue to place a strong emphasis on connecting and strengthening relationships with academic institutions. Earlier this year, the agency also launched its ‘SPARK Inspo Club’, a joint initiative with a Nottingham-based primary school which aims to encourage the creative confidence of Year 6 pupils.
Helen Capelin adds: “We pride ourselves on delivering flawless meetings and events on a global basis and exposing our know-how to the students will be instrumental to their future careers in event management. But the scheme is also hugely beneficial to us as a business. We encourage our undergraduates to share their recent learnings, new ideas and fresh approaches to event planning, and it’s this that enables us to stay at the cutting edge of the industry for our clients.”
For more information about Ashfield Meetings & Events go to ashfieldmeetings.com
There’s just one week until the doors open on the inaugural Confex Future Focus at Victoria Warehouse in Manchester. The programme is filled with high-profile speakers from some of the UK’s top brands including ITV, Auto Trader and Pernod Ricard, as well as leading experts from across the industry. Make sure you register to attend. You’ll leave armed with the knowledge, insight and ideas to positively impact your future events. Here are just a few of the things you’ll learn at Confex Future Focus:
With sessions on immersive technology, apps, tech trends and gamification there’s plenty to fuel your imagination.
We’ll be putting brands on the spot to find out just what corporate planners really want from their agency and supplier partners to achieve their event goals.
Our experts will share insights from the latest research to uncover what makes attendees tick.
Discover how technology is enhancing the visitor experience at venues.
We’ll reveal how event businesses are overcoming the challenge of operating in an increasingly crowded marketplace and how they are adapting for the future.
Mash Media, organiser of the inaugural Confex Future Focus, has announced TV presenter Kate Thornton as the keynote speaker for the trade event.
Thornton, who has presented high profile programmes including The X Factor, Top of the Pops, Loose Women and The Brit Awards, will take to the stage on Thursday 5 July, day two of the show.
“We are thrilled to announce that Kate Thornton will be our keynote speaker at Confex Future Focus. Kate is powerful addition to an already thought-provoking line up at our new event Confex Future Focus at Victoria Warehouse in Manchester. She will give her experienced insight into how you can make it right even when it’s all going wrong.” commented Simon Farnfield, event director.
Thornton joins an impressive lineup of event industry speakers at the show, from companies including tech giant Cvent, creative engagement group WRG and broadcaster ITV.
Taking its namesake from International Confex, which returns to Olympia London in February 2019, Confex Future Focus aims to highlight the tech, features, topics and trends that will come to define the future of events – from VR and facial recognition to sustainability, security and mental health.
Confex Future Focus will take place on 4-5 July at Victoria Warehouse in Manchester. To find out more about the show or to register to attend visit the Confex Future Focus website.
Register here www.confexfuturefocus.com
The Meetings Show has announced that it will be using the EventReference by RefTech event app for the 2018 event, which takes place on Wednesday 27 and Thursday 28 June at Olympia London. The app is an extension of EventReference – the powerful cloud-based event management platform which is used to handle the diary system and registration for the show.
The app was created last year and trialled at the 2017 event. Following overwhelmingly positive feedback, the app will be available this year for all visitors, hosted buyers and exhibitors to use.
Benefits at a glance:
David Chapple, group event director for The Meetings Show said: “We want to ensure all visitors, hosted buyers and exhibitors get the most out of attending The Meetings Show, and maximise their productive time out of the office – downloading the show’s official app created by RefTech will help greatly with this. The EventReference app shows all the essential show information in one place. It is intuitive, easy to use and doesn’t take up much memory.”
Simon Clayton, chief ideas officer RefTech said: “EventReference has powered The Meetings Show since day one, so when we developed the app last year, it made sense for them to trial it as it seamlessly links with the systems they already use. The EventReference app is simple, easy to use but very powerful – it’s been built to offer an easy and intuitive way to access the essentials that everyone needs when visiting the show.”
Rose Padmore of Opening Doors and Venues visited the show and trialled the app in 2017, she said: “I used the app to access my diary and find speaker sessions. It was simple and easy to use and I could see my whole diary in one screen. It was very useful to have all the essential show information in one place.”
Search for ‘EventReference’ in the Apple App Store or Google Play and chose events code ‘TMS18’.
RefTech will be exhibiting at The Meetings Show on Stand TS26
A ‘cascade of cool’ is how one observer described IMEX in Frankfurt, which took place in May. The IMEX Group values – quality, inspiration and collaboration – really shone throughout the show thanks to the new experiences and developments introduced as well as the sheer amount of business and networking evident on the show floor.
IMEX America, taking place this October, will also offer an enormous range of opportunities to do business, discover new destinations, hotels, services and technologies, learn about the latest ideas and trends and make connections.
The show, taking place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas, is expanding into larger halls this year, giving IMEX partners and exhibitors plenty of room to demonstrate their inventiveness and flex their marketing muscles.
IMEX America is preceded on October 15 by Smart Monday, powered by MPI, when a vast number of meetings professionals arrive in Las Vegas for a day full of professional development events. Association Evening, the Executive Meetings Forum, PCMA Business School and the Association Leadership Forum (created by ASAE) are among the activities which, along with an extensive program of learning arranged by IMEX strategic partner MPI, will provide educational sessions to suit many needs and specific interests.
Registration is free.