Free Webinar

Free Webinar

i Sep 14th No Comments by


Free Webinar – 24 September 2018 – 3pm

Join MPI UK & Ireland, marketing experts, conference and event organisers and people outside our industry as we share hints, tips and tactics on how to increase your event #sponsorship as well as how to attract more of the right delegates to your event.…

Ashfield Meetings & Events unleash ‘The Power Of You’

i Sep 14th No Comments by


Ashfield Meetings & Events (part of UDG Healthcare plc) ran their annual conference – The Lab – on Thursday 23 August at East Midlands Conference Centre, based at The University of Nottingham.

The Lab, is an interactive event for the agencies UK staff, dedicated to delivering continued professional development, building supplier partnerships and driving creativity. It is designed to complement the agency’s award-winning learning and development programme.

The event theme ‘The Power of You’ focussed on the individual strengths of employees and how collectively they help to create solutions for clients. The Lab had 200 attendees (including a number of preferred suppliers) and provided staff with the opportunity to share their own stories through a combination of ice-breakers, facilitated workshops, AV demonstrations, external speakers and an exhibition environment.

Penny Callaghan (Director, Operations and Business Services) said: “The Lab is a valuable and an important date in our calendar – and as a business we’re serious about developing and investing in our people. It is an opportunity for us to share insight and understanding, develop more collaborative relationships and build strategic partnerships.”

Janina Monaghan (Head of Global Sales Support) commented: “The Lab is growing from strength to strength and this year, the event allowed our staff the opportunity to discover more about their colleagues through interactive workshops and discover the benefits of storytelling as a communications tool.”

For more information about Ashfield Meetings & Events and its sister brand SPARK THINKING go to

HelmsBriscoe Names New Vice President, EMEA

i Sep 12th No Comments by

HelmsBriscoe, the global leader in meetings procurement and site selection services, recently announced the appointment of Carole McKellar as Vice President of the HelmsBriscoe EMEA team. In her role, Carole will be responsible for consolidating and overseeing company operations across the EMEA region, as well as providing input into the overall strategic direction of the company.

Carole joined HelmsBriscoe in 2009 and previously worked as Managing Director for their Northern European team. In her newly expanded position, Carole’s responsibilities will include the advancement of the HB brand in the EMEA region, leadership development, and support for HelmsBriscoe Associates.

“I am thrilled to take on this new role with HelmsBriscoe,” said McKellar. “I look forward to working with the EMEA team, as well as our Executive leadership, to continue to grow HelmsBriscoe’s global reach.”


Carole has more than 25 years of experience owning and running companies, in addition to organizing corporate, association, sporting, and education events. Carole has been recognized as a Woman of Influence and the M&IT Personality of the Year for her outstanding contributions to the meetings industry, as well as for her efforts in creating a work experience program for young adults with autism. Carole is a trainer and mentor in the meetings industry, as well as a specialist in employee engagement with a focus on driving successful meetings management policies.

“Over the last nine years, Carole has demonstrated excellent leadership skills,” said HelmsBriscoe’s Founder & CEO, Roger Helms. “We are confident she will continue to do great things for our Associates and clients in this expanded role.”


Photo©John Cassidy The Headshot Guy®  07768 401009

Call for Speakers!

i Aug 16th No Comments by

Do you have a relevant and thought provoking message to communicate to the UK & Ireland Events Industry?

If so, we’d love to hear from you.

We are choosing our speaking partners for the year ahead and we would love to hear from you.

Get in touch and we’ll connect with you.          Click here to submit your details.

An Opportunity to enhance your CV with MPI

i Aug 14th No Comments by

In last month’s newsletter you met the new 2018/19 Board for the UK&I Chapter.  We are now offering the exciting opportunity for MPI members to support VPs in their delivery across a range of areas of activity.

If you have an interest in developing your skills in Event Management, Sponsorship, Finance, Communications and Marketing or want to get involved with growing the MPI membership and building the Education Programme, we need you to bring your expertise and take your place on a Committee!

What’s the benefit? In volunteering to support the activity of your Chapter, you will certainly enhance your career potential by learning new skills and developing existing ones.  You will have an opportunity to get involved with tasks that your current job role doesn’t provide, accessing excellent networking opportunities and most of all, having fun!  Joining an MPI Committee will also provide you with the necessary experience to apply for the Board in future years, so what’s not to like?

If you would like to put your name forward, expressions of interest should be made to Ruth Robinson, with a brief outline of your main area of interest, what you will bring to the role and how you will benefit from this opportunity.  If you have any questions please contact in the first instance, and your query will be passed to the appropriate VP.

We are waiting to hear from you!


MPI UK&I Chapter Events programme: 2018/19

i Aug 14th No Comments by

Paul Van Deventer

MPI UK and Ireland are focused on helping its members to connect and grow – we want to create B2B events that will help you make relevant connections to help grow your events and business opportunities.  We are designing our year together to build our community with innovative and relevant education, networking opportunities and business exchanges.

This is a list of event topics we are considering for 2018/19.  Mark your calendar to ensure you are there to meet more people in this exciting industry and vote to determine the topic of our inaugural webinar in September!


Webinar:  September 24th at 11.30am


Help determine the subject for the September webinar!  Click here to cast your vote


The Festivalisation of Events – November 1st (4pm to 7pm) Location: London

The traditional conference & exhibition model is changing.  Delegates are demanding participation, engagement & a lot more fun. We will examine ways to make this a reality and have an exponential effect on event ROI. The festival experience can help B2B event organisers create excitement around their business festivals.

Christmas Connect & Scholarship Award– December 4th  Location:  London

Drinks, dazzling conversation and the announcement of the Vanessa Cotton Scholarship award.


Economic Insights Half Day Summit – January date TBD –  Location:  London

A look at what lies in the future of events- trends to prepare for and how to get ahead in this industry.

MPI European Meetings & Events Conference – Location: The Hague, Netherlands. Feb 9-12th.

MPI Insights Manchester –  Early March date TBD – 4-7pm

MPI Connects – an opportunity for employers and students/those interested in getting into the industry to meet and talk about employment opportunities.

When: April 4th on Global Meetings Industry Day:

Location:  London & Leeds.

MPI Insights – Education & Networking over Dinner.  Early May – Location London

MPI World Education Congress – June 15-18th 2019. Location:  Toronto, Canada

Courses & Educational Programmes:

We are working on creating professional education courses that will enable you to earn points towards your professional development and earn your Certified Meeting Planner credentials.

Venue Sales Certificate Programme – for hotels and venues who want to WIN more leads and grow revenue results.

Delivery is online starting November 2018.

For more details or to put your name on the “interested list” for any of these events, email

MPI Cocktails for Charity

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For the second year the MPI Foundation produced a fundraiser around The Meeting Show in London at the Olympia.

In collaboration with the organizer of The Meeting Show, the “MPI Cocktails for Charity” event was held in the Pillar Hall just off the show floor.  Hosted Buyers and suppliers enjoyed a casual 2 hour reception to raise money for grants and scholarships to benefit the business events industry and specifically the UK market. A special thank you goes to Hilton and New York & Company as sponsors, in addition to the Meeting Show team and the MPI UK & I Chapter for their support

Ashfield Meetings & Events strengthens creative team following increase in requests to deliver global full service live events

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Ashfield Meetings & Events (part of UDG Healthcare plc) has strengthened its UK creative team, as the largest event management agency specialising in the healthcare sector sees an increase in requests to deliver full service live events for global clients.

Three new members have recently joined Head of Creative, Ian Anderson’s team in Ashby-de-la-Zouch, Leicestershire.

Laura Burnside; Senior Exhibition Designer, Dan Peach; Creative Events Designer, and Ellie Taylor; Junior 3D Designer

Laura Burnside as Senior Exhibition Designer, Dan Peach as Creative Events Designer, and Ellie Taylor as Junior 3D Designer.

Laura brings with her a wealth of 3D design experience and talent, having worked in a similar role for such well-known brands as Starbucks and Harrods in the past, and most recently she’s freelanced for design consultancies around the Midlands. In her new position, she’ll be responsible for the creative ideas and designs of the unique exhibition structures for many of the world’s leading pharmaceutical businesses, while also lending her expertise to the non-healthcare clients of Ashfield’s sister brand, SPARK THINKING.

Dan joins from a design consultancy in Derby where his innovative outlook and outstanding graphic design skills were used across a variety of clients and industries, including a well-received campaign aimed at raising awareness of Multiple Sclerosis. As a specialist in branding and corporate identity, Dan will focus on the 2D design elements of the meetings and events of Ashfield and SPARK clients – from event branding, pop up banners and stage backdrops to information booklets and name badges. Dan also brings animation abilities to the talented in-house team.

Twenty-year-old Ellie is currently studying Interior Architecture and Design at the University of Lincoln, and is the team’s first undergraduate placement. Over the next year, Ellie will support on the growing 3D exhibition side of the business, while learning the design distinctions of a full service live events agency from the wider creative team.

Ian Anderson highlights that the addition of three new members couldn’t have come at a better time, as Ashfield has seen a significant increase in clients requesting full service live events support over the past year.

“Laura, Dan and Ellie join us at a particularly exciting time, as clients are increasingly recognising our full service strengths and capabilities,” says Ian. “Clients appreciate the ease and advantages of working with a company that specialises in everything from sourcing the venue and logistics, right through to the creative, content, and production required to provide full-service, experiential delivery. This is where our three new creatives’ exceptional skills and experiences will come into play.”

The creative team expansion follows a succession of new business-wins and growth of existing services for current Ashfield and SPARK clients, and the whole company is celebrating following its most recent award-win at this year’s International Corporate Event (ICE) Awards – ‘Most Effective Agency Collaboration’ with leading pharmaceutical business, Sanofi UK .

“Our full service event, ‘Sanofi-FEST,’ was a fantastic example of how we deliver flawless events with certainty and impact – with our team’s designs particularly adding to the ‘impact’ element thanks to distinctive branding that ran throughout,” adds Ian Anderson. “I’m confident Laura, Dan and Ellie will only strengthen an already successful team and our clients will benefit hugely from their knowledge, ideas and talents.”

For more information about Ashfield Meetings & Events and its sister brand SPARK THINKING go to 

Take a Cleansing Breath for Yourself, Our Communities and the Earth at IMEX America 2018

i Aug 14th No Comments by

Show’s Wellness & Sustainability Programs Focus on Feeling Good and Spreading Goodness

IMEX America is always a key time in the industry calendar to gear up for high energy networking and power business, but it’s also an opportunity to take a deep breath and set aside time to be kind to ourselves, the communities around us, and the Earth.

Sustainability in Action~ Rethinking Burgers to Bottles

From its earliest days IMEX America has been tirelessly dedicated to running the show with strong sustainability standards in mind – part of the positive legacy IMEX is continually working to build.   This means not only pursuing big goals such as recycling and energy conservation rates but also thinking the show through to the smallest of details. For example in 2017 after informing attendees about water-wise menu options, 26% of burgers purchased at the show were turkey, black bean, or beef/mushroom. Or how about the red show carpet, which most don’t give a second thought to but IMEX ensures is made from recycled materials and reused as much as possible from one year to the next.

In line with these levels of caring, for the first time at IMEX America this year, the Sands will collect paper recycling from booths separately and increase the supply of 4-stream recycling bins in communal areas. This will be just part of what will push IMEX America towards its 2018 waste diversion goal of 90%. Additionally, a new Water Bottle Refill Movement will encourage exhibitors to have water dispensers on their booths (to supplement those already in the halls), and attendees are urged to bring a reusable water bottle to the show.

Designed to raise awareness and foster action, sustainability education sessions will feature throughout the show including “Traveling Towards Sustainable Development Goals”, with Sustained Impact and Astrapto LLC on Wednesday,  “Taking the Sustainability Pledge,” taught by Freeman on Thursday, and daily Sands back-of-house tours (check out www.imexamerica.comin mid-August for a full education schedule).

Spread Goodness & Be Well

 As part of its holistic sustainability approach, IMEX Americawill continue to beat the drum on the positive impact of giving back to the communities we touch, as well as the importance of taking care of ourselves and our own health.

Clean the World: getting involved, making recycled toiletry kits

A new Giving Back Booth (formerly the CSR & Sustainability Showcase) will feature ideas and activities on getting involved such as making recycled toiletry kits with Clean the World, donating a book to Spread the Word Nevada, or being aware of the Badge Back program to benefit the Teacher’s Exchange.  IMEX will again make monetary donations to The Shade Tree shelter and Opportunity Village as part of its long standing relationship with the two local charities.

Last but not least, as we must take good care of ourselves to have the energy to help others and up-level to greener meetings, so our zen, wellness space will be back by popular demand. The Be Well Lounge brought to you by Lee PapaTM, Inspired by Mindful Makeovers, is sponsored by Imprint Events Group and will feature guided meditation and mindfulness classes. Also in this space comfy couches, yoga mats, relaxing music, and chill lighting await participants that just need to take some quiet time away from the show floor.

To stimulate hearts and minds in a different way, the fun, 5K #IMEXrun will again take place early Wednesday morning down the Strip and a new Caesars Forum Walking Challenge by Heka Health will launch. The Walking Challenge will foster friendly competition by offering prizes for meeting step goals. For those that sign up, step counts will be gathered via their FitBit, Jawbone, Apple Watch, Garmin, or cell phones with AppleFit or Google Health, and a Challenge leaderboard will show who’s high stepping. To pre-register click here:

Attendees can stay hydrated and healthy thanks to hydration stations throughout the show along with plenty of healthy food and beverage choices on hand as with past IMEX America’s.

‘Puppy Petting’… irresistible!

Finally, speaking of hands-on, how about petting a dog to lower blood pressure and bring big smiles to people’s faces?  MPI will once again bring in a puppy petting station on Smart Monday to get the week up and running with a happy wag!

“Our people, and the communities and places around the world where we are lucky enough to meet and work are the greatest gifts we have as an industry,” said Carina Bauer, CEO of IMEX Group. “Our sustainability, CSR and Wellness programs in Las Vegas are all about celebrating, fostering and caring for these gifts in new and interesting ways. We encourage all to chip in and get involved.”

IMEX America takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian®| The Palazzo® in Las Vegas, preceded by Smart Monday, powered by MPI, on October 15.

Registration is open – and free. 

Innovative thinking at the heart of IBTM World 2018

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IBTM today announced Duncan Wardle, one of the primary creative forces behind The Walt Disney Company, as the first of three exciting keynote speakers lined up for IBTM World 2018, taking place in Barcelona from 27-29 November.

Duncan’s session leads the ‘innovation, technology and creativity stream’ of the KnowledgeProgramme and will kick-off the schedule on Day 2. Titled ‘Think Different the Disney Way’,Duncan will draw on his 25-year career with The Walt Disney Company, and his experience leading a team of creative ideation consultants, to show how leveraging creative thinking can generate far reaching and unexpected business results.

Duncan was part of the team that led the delivery of EuroDisney and Disney cruises and held several roles in the company before being appointed Vice President of Innovation and Creativity. Duncan is now an independent Innovation Consultant, working with companies such as Coca Cola, Ford and Johnson & Johnson.

The full programme of 63 sessions that form this year’s Knowledge Programme cover seven topical content themes all aimed at inspiring and educating on the latest industry issues and hot topics so that delegates leave motivated to apply learnings to their own exciting events. As well as innovation, technology and creativity, content falls under the following streams; industry trends; engagement and experiences; safety and security; sustainability and CSR; professional development, recruitment and wellbeing; and business development and strategy.

Shane Hannam, Portfolio Director, IBTM, comments: “We’re delighted to announce our firstkeynote speaker for IBTM World 2018. We look to inspire people with fresh-thinking from outside of the industry, and Duncan really epitomises this. He will give real life examples from his time at Disney, including sharing a toolkit to inspire and different way of thinking to drive change in the culture of a business – something that will be of direct benefit to our customers.”

IBTM World’s 2018 edition is set to be another unmissable event, with new exhibitors including Tourism New Zealand; Plus DMC Group, Standard International Management hotel group and creative technology company Codemodeon, which develops fun experiences by utilising breakthrough technology in virtual reality, augmented reality and mixed reality. Returning brands include Hyatt Hotel Group, Hilton, Kempinski Hotels, Germany Convention Bureau, Switzerland Convention & Incentive Bureau, Slovenia Meetings, Malaysia Convention & Exhibition Bureau, VisitScotland and partners Barcelona Convention Bureau amongst many others.

Shane continued: “We’ve got a really exciting programme lined up for IBTM World this year.The event is centred around the theme of technology and how it can enhance every aspect of producing great events – from enabling creativity to analysing and understanding industry trends to helping us to create better, more useful connections. We’re looking forward to announcing more updates in due course.”

IBTM’s flagship show at Fira Gran Via Barcelona, IBTM World 2017 saw almost 3,000 exhibiting companies from over 150 countries joined by 3,463 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions. Over 74,000 pre- scheduled meetings were arranged over the three days.